BEM course details
Bachelor of event management is process of planning of project management to design and establishment of small & large-scale personal or organizational activities such as weddings,concerts, conventions, ceremonies, etc.
BEM course Highlights
| Course Name | BEM |
| Full form | Bachelor of Event Management |
| Course lavel | Undergraduate |
| Duration | 3 years |
| Eligibility | 10 + 2 with a minimum of 50 per cent marks with Commerce / Mathematics as primary subjects. |
| Admissions process | Entrance or Merit Based |
| Exam type | Semester System |
| Average Fees | INR 4 to INR 5 lakhs |
Table of content
- What is BEM?
- BEM full form
- Types of BEM
- BEM Eligibility
- BEM Admission Process
- BEM Speclizetion
- BFA syllabus
- BEM Scope
- BEM salary trends
- Career Opportunities After BEM
What is BEM?
Bachelor of Event Management is process of planning of project management to design and establishment of small & large-scale personal or organizational activities such as weddings,concerts, conventions, ceremonies, etc. While planning or organising an event, it is important to determine targeted audience, establish theme according to event, organize arrangements and give invites to event to be scheduled. Subsequently, at master's level, applicants can pursue elaborate programs in field of event management specialization.
BEM full form
Bachelor of Event Management
Types of BEM
If you want to organize event for your personal work, more time, effort & dedication are needed to complete it. In the catering arrangements, you have to choose between different types of menus, place bookings, guest lists, decorations, etc. The Personal management companies collaborate only with indoor events in past, but now they also manage outdoor events.
Leisure Events
The Leisure Event Planning is one of a number of interesting areas. Leisure event management business offers services such as maintenance of sporting facilities, parks, fitness centres, entertainment venues, festival or party management, athletic tournaments, etc. They manage these events with support of a qualified and enthusiastic team that can reach target audience. Professionals in this area should be mindful of appropriate preparation and communication requirements for organization of these activities.
Organizational Events
Event planner must have knowledge of strategic, technological and innovative aspects that will make event fun and effective. They can provide you with event planning, visual development, scheduling, scriptwriting, budgeting, negotiation, customer services, etc.
Event manager should make good decisions to decorate platform more artistic and appealing on basis of theme of the organizational events. Characteristics of best event planner are the effective management of technical plans and the ability to communicate message to the crowd.
Culture Events
The Cultural activities are mainly aimed at enhancing old culture and lifestyle. Cultural activities team will create iconic outdoor displays, spontaneous sports , games, special festivals, entertainment, etc. with permission of local government authorities.
The Organizing and coordinating a cultural event is not an easy job, it requires hard work. The Cultural event planners focus on delivering artistic & cultural events to public. The Managers also take care of local community, on-site planning, health care, obey safety laws and also make a profit
BEM Eligibility
Eligibility criteria for applying for courses in Bachelors of Event Management is that students must have scored 50 par cent in Class 12th.
Admissions are done on basis of results of Class 12th exams through which a merit list is prepared. However some universities as a part of selection procedure conduct aptitude tests.
BEM Admission Process
Admission is based on merit at majority of institutions. Students are admitted on basis of marks scored in class 12th. Entrance examination is conducted by a few colleges only.
Direct Admission: Applicants can fill out application form of respective colleges for direct admissions.
Different colleges follow different criteria for admission process. According to percentage merit list is prepared and students are offered two rounds of qualification i.e. either an Interview or a Group Discussion (GD).
Admission of candidate depends upon grades obtained in interview or group discussion.
BEM Specializations
Course offers specialization in:
Marketing Management: Marketing Management is study of practical marketing applications, including marketing strategies, methodologies & organizational management. Role of marketing managers is to also conduct the brand audits, create marketing plans, schedule execution of plans, review & update programs or campaigns in a number of different ways. Many marketing management specializations are mainly at graduate level, although some undergraduate courses in general business degrees include similar topics.The Curriculum primarily covers marketing & advertising patterns, customer behaviour, business policy, brand management and market analysis.
Advertising Campaign: Advertising specialization courses consists of 12 of 33 sections of program. The Candidates will learn how to develop an effective advertisement campaign, create a marketing plan & use digital platforms to meet your target audience.
Event Management: Event management specialization program aims to design to evolve professionals who have ability to organize numerous occasions such ascorporate parties wedding parties, group meetings, company promotions, marketing & advertising and other celebrations, etc This course allows students to plan conferences, seminars, catering venue management & there are a wide variety of job opportunities available in management marketing and promotion sectors. The Students have a large scope to pursue jobs in private sector or public sector.
BFA syllabus
Syllabus of event management usually remains same in most colleges and universities excluding a few of them probably. The Candidates are advised that they will be able to study event management at undergraduate level as part of a Mass Communication course.
Undergraduate Courses :
i)BBA in Event Management
- English
- Second Language
- Management Process
- Business Communication
- Financial Accounting
- Environmental Studies
- Organizational Behaviour
- Advertising Management for Services
- Economics for Executives
- Value Education - Human Rights
- Marketing Management
- Introduction To Event Management & PR
- Event Management Planning
- Event Production Process
- Skill-based Subject- Communication Skills
ii)Bachelor of Journalism and Mass Communication
- Writing for Media
- Socio-Economic & Political Scenario
- Introduction to Communication
- Basics of Design & Graphics
- History of Print & Broadcasting in India
- Print Journalism
- Media Laws & Ethics
- Still Photography
- Development & Communication
- Radio Journalism & Production
- Basics of Camera, Lights & Sound
- Television Journalism & Production
- Public Relations
- New Media
- Advertising Practices
- Event Management: Principles & Method
- Media Research
2.Postgraduate Courses :
i) MA PR and Event Management
- Communication and Personality Development
- Introduction to Media
- Advertising PR and Event Management
- Principles of Integrated Marketing
- Communication Marketing and Brand Management
ii)Masters in Event Management
- Basic Managerial Skills
- Corporate Communications
- Marketing Management-Events
- Behavioral Aspects of Humans at Work
- Advance Event Budgeting and Economics
- Computer Application in Event Industry
- Concept and Design of Events
- Production Management - Events
- Event Logistics
- Handling of Media and Celebrities
- Special Events
iii)MBA in Event Management
- Economics and Management Decisions
- Qualitative Technique
- Business Communication and Negotiation Skills
- Organizational Behaviour
- Marketing Management
- Principles of Event Management
- Financial Accounting
- Consumer Behavior and Brand Management
- Research Methodology and Applied Statistics
- Human Resource Management
- IT for Event Management
- Marketing Communication for Special Events
- Event Planning
- Media Economics
- Financial Management
- Advertising Management
- Event Marketing Campaign
- Event Production and Logistics
- Management Information Systems
- Budgeting and Costing of Events
- Sales Promotion and Brand Management
- Event Campaign
- Event Production and Logistics
- Event Management (Corporate and Social)
- Cross-Cultural Management
- Public Relations
- Culture and Entertainment Entrepreneurs
iv)Diploma in Event Management and PR
Event Marketing
Event Advertising
Event Production
Event Planning
Event Accounting
Communication Skills
Public relations
IT for Event Management
Cross-cultural Management
Event Risk Management
Communication and Development of Personalities
Introduction to Media, Advertising PR and Event Management
Principles of Integrated Marketing Communication
Marketing and Brand management
BEM Scope
Event management has become one of most lucrative and popular career prospects. Number of companies or the individuals planning and conducting activities has grown exponentially. It ranges from the large-scale multinational conferences to small-time private activities. A large team of professionals is required to visualize concepts, plan budgeting and organize events. However availability of qualified event planners is inadequate to satisfy rising demand. This gives rise to employment and best earning opportunities.
You also can work as an event planner in companies such as Wizcraft, TV channels, arranging fashion shows for event production firms such as Lakme, and organize awards ceremonies for magazines. You can also work as a public relations executive in different advertising & media houses as well as in tourism sector. You will serve as planner and project organizer for organizations such as DNA Network, CNBC TV, Ogilvy etc.
With ever-increasing interdependence among marketing and activities,need for specialists in this sector is rising rapidly. Event management jobs are most suitable option for people of self motivated nature. The Graduates with exceptional networking skills and public relations must apply in this field.
BEM salary trends
The Freshers can expect a starting salary of Rs. 2 LPA to Rs. 2.5 LPA. However, after working 2 - 3 years in this industry, salary increases with growing work experience and individuals can expect a salary jump up to Rs. 4 LPA. This also depends on factors such as nature of business of firm, type of customers the agency caters to, the reputation of the organisation, the geographical location of the business etc. For better growth in this profession, best option is to pursue PGDM / MBA in event management
Careers Opportunities after Bachelor of Event Management
Event Manager is a professional who plans and manages an event.The Aspirants will find desirable career prospects in:
Companies, planning and hosting functions.
Event-management, both nationally and globally.
Public relations, ads and media outlets
Event management has become one of most profitable and popular employment opportunities. Organizing and hosting activities in a number of companies has rapidly increased. This ranges from the large-scale international conferences to small-time private activities. A large team of the professionals is required to formulate ideas, schedule budgeting, conduct and coordinate activities. However,availability of qualified event planners is inadequate to meet rising demand. This gives the rise to a tremendous amount of work and earning opportunities.
The Event management is a thriving industry and is a great career choice due to the various aspects such as elegance, flamboyance, glamour and glitz associated with relevant corporate and social activities due to growing trend in marketing and retail industry. It is all about the maintaining and holding up an event in a professional manner for a targeted audience. This includes design of ideas, implementation, coordination, budgeting and preparation of events.
The Event planners plan activities such as product launch, theme parties, birthday parties, wedding celebrations, exhibitions, seminars, business meetings, business conferences, music festivals, roadshows, celebrity appearances, film awards, fashion shows, etc. Some of popular career opportunities :
- Corporate event manager
- Resort general manager
- Meeting planner
- Wedding planner
- Conference manager
- Sales director
- Event marketing manager
- Tourism manager
The First and foremost an event manager should have the excellent communication skills and innovative thinking, and then be able to execute all that is needed for an event. The Candidates who are interested in excursions, challenging activities and presentations should choose this course as it has an interesting career path to option for those who want to have a better career in event management field.
FAQs
Is Event Management a degree?
Ans: An individual can pursue an event management course in undergraduate BBA or BA, as well as postgraduate MBA or MA, level of degree.
Which course is best for event management after 12th?
Ans:Some of Best Event Management Courses After 12th include a Diploma in Event Management, PG Diploma in Advertising, Media, and Public relations, BBA in Event Management, MBA in Event Management, etc
What are the benefits of BEM?
Ans:Benefits of using BEM
BEM course provides a modular structure to your CSS project. Because of its unique naming scheme, we won't run into the conflicts with other CSS names. the BEM also provides a relationship between CSS and HTML. Ambiguous names are hard to maintain in future.
What is the qualification of event manager?
Ans: The Candidates can pursue diploma/degree/certificate as per their career interest and they must have passed class 12 with any stream of subjects and for master's program candidates must have a valid score of entrance exams such as CAT, MAT etc.
Is there a good scope in event management?
Ans: Career scope in event management is immense. Know in detail about scope of the event management in India. Event management is process of planning various types of events. These event can be from the small networking meetings to a high social event.
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